Tuesday, August 28, 2012

Chapter 1 : History and Mission Statement


Mission Statement: 

SAVORING FINE CHOCOLATE

"Truly fine chocolates have several characteristics in common: they are always fresh, contain high quality ingredients like premium cocoa beans and dairy butter, are usually less sweet and feature unusual textures and natural flavors. Consequently, their taste differs greatly from less expensive chocolates, which tend to use artificial flavors and preservatives to achieve a longer shelf-life."    Thierry Muret, Master Chocolatier, Godiva Chocolatier. 

Beyond Chocolate

Rich, crispy biscuits, hot cocoa, and gourmet coffee from Godiva can be a most satisfying after-dinner experience or a special indulgence with friends.
History: 
Godiva Chocolatier was founded 80 years ago in Brussels, Belgium when master chocolatier Joseph 

Draps founded a chocolate company that was named in honor of the legend of Lady Godiva.

It's not surprising that Godiva Chocolatier, one of the creators of the world's most elegant, hand-crafted chocolates, originated in Brussels, Belgium. For generations, Belgium has had a tradition of perfectionism, from its Rubens paintings and gothic architecture to products made of intricate lace, glittering crystal and its fabulous cuisine.
In keeping with this tradition, Joseph Draps introduced Godiva chocolate to Belgium in 1926. Draps opened the doors to his shop on a cobblestone street on Grande Place, selling his unique formula of rich chocolate with unparalleled smoothness. With a remarkable eye for detail, he set forth the standard at Godiva for innovative selection of elegant, European shell-molded designs and beautiful packaging.


Through the years, these standards have been maintained as assiduously as Draps' recipes have been guarded. As a result of this adherence to Draps heritage, Godiva chocolates evoke the greatest in confectionery excellence. The same careful attention to quality is apparent in the exquisite European-style gold ballotins and handcrafted seasonal packaging that have earned Godiva a reputation for design excellence.
Since its introduction to America in 1966, Godiva continues to be the leader in the premium confectionery category. Godiva Chocolatier owns and operates more than 450 boutiques and shops worldwide where consumers can find a comprehensive selection of Godiva offerings. Godiva products are also available at finer department and specialty stores. Additionally, the company issues six seasonal mail-order catalogs a year in North America and accepts phone and internet orders.
From New York to Paris to Tokyo, it is Godiva that brings the best of Belgium to the world.





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