Chapter 7:Business Marketing

Godiva's 

OEM'S:

They buy business goods and incorporate them into products they sell.  

An Example of OEM's : Godiva's buys  

Torani Syrup to add to their Godiva Shakes, The Torani Syrup comes in Strawberry, Raspberry, Chocolate, and Caramel. Not only does Godiva purchases their syrup from another manufacture but the strawberries they order and other fresh fruit come from a different company, as well as the ribbon they use to tie the boxes also comes from a different manufacture.

Chapter 8: Segmenting and Targeting Markets

Godiva's Boutique Located in the Westchester Mall
Why had Godiva chose to locate one of their boutique at the Westchester mall? 
The Westchester Mall is an Upscale mall there are stores like TUMI, VINCE,NEIMAN MARCUS,ECT. Godiva's high prices and image has targeted a location and demographic located in the Weschester County because it's an suburban area derived mostly of upper-middle class-man, People with a lifestyle that seek luxurious chocolate.

According to 2006 HUD data, the median income for a household of one person in the county was $75,427 and the median income for a family of four was $96,500. Westchester County ranks number two (number one being New York County) for wealthiest counties in New York State and the seventh wealthiest county nationally. Westchester County has long been associated with "old money" and some of the country's wealthiest families for generations.