The way GODIVA has been concern with society's welfares is by creating the Lady Godiva Program.
The Lady GODIVA program embodies the spirit of Lady Godiva through her attributes of selflessness, generosity and leadership and celebrates inspirational women around the word. The way the program works is that every 2 years, GODIVA will select a Lady GODIVA Honoree who exemplifies the values of selflessness, generosity and leadership at a national or global level. Then they honor these women and support their causes through exclusive products, partnerships and other means of support and dedication. This program will allow GODIVA to support a variety of causes that are important to women.
For example in May of 2012 Lauren Bush Lauren, Chief FEEDer and Co-Founder of FEED Projects, was the first National Lady GODIVA Honoree. Lauren and the FEED team have provided over 60 million school meals to children living in 62 countries throughout the world through the United Nationals WFP. Lauren embodies the spirit of Lady Godiva through her commitment to charity and passionate leadership.
All Godiva Stores then sold all her bags for 25 dollars, with a purchase of one of these bags Godiva would discount the price of any of their golden ballotins from 10-20 percent; but this only worked if they purchased a feed 10 bag. All of the profit would go to the cause.
To Learn more about the Feed 10 program here's a link:
Here's more on the Lady Godiva program :
Their website " The Lady Godiva Program"
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