Why had Godiva chose to locate one of their boutique at the Westchester mall?
The Westchester Mall is an Upscale mall there are stores like TUMI, VINCE,NEIMAN MARCUS,ECT. Godiva's high prices and image has targeted a location and demographic located in the Weschester County because it's an suburban area derived mostly of upper-middle class-man, People with a lifestyle that seek luxurious chocolate.
According to 2006 HUD data, the median income for a household of one person in the county was $75,427 and the median income for a family of four was $96,500. Westchester County ranks number two (number one being New York County) for wealthiest counties in New York State and the seventh wealthiest county nationally. Westchester County has long been associated with "old money" and some of the country's wealthiest families for generations.
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