Godiva Chocolatier Boutique's are Specialty stores specializing in premium chocolate.They call themselves Boutiques so when people think about Godiva Boutiques they associate it with sophistication and the specialization of clientele. Godiva's overall goal is to deliver a unique experience based on individual shoppers or customer segments; to maintain personal relationships with their shoppers; their businesses thrived on repeat customers, and the only way to foster the relationship is through understanding a customers needs and preferences; The Godiva Way.
What is the Godiva Way?
- Greeting: " Hi, Welcome to Godiva. What brings you in today?"
- Ask open ended questions: " Are you shopping for any special occasion?" with this Godiva feels that customers won't shut down immediately given that sales associate the opportunity to ask more question and provide the customer with what they are looking for.
- Information: Asking question and providing customers with knowledge on the product you can tell whether of not that product is for them.This is when you explain the chocolate self life. Being savvy on each product alway helps sell and impressed the customer.
- Sample to Sell: Helps introduce Godiva to those who haven't tried Godiva/ Helps Introduce a new product; Example: the new cake truffles./ Helps buy convincing the customer to buy more then originally planned.
- Always direct customer to High priced Items first then lower priced. 5 out of 10 times customers go with the first Item that is shown to them.
- Add ons: If a customer is buying for someone other than themselves state that they should self treat themselves with a chocolate dipped strawberry or any of the lower priced items. If they are Self treating then show them to any new product of promotion to increase sell.
- Ask if they are part of our loyalty program a way to bring in customers again.
- Finally always welcome back the customer.
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