Sunday, October 28, 2012

Chapter 18: Sales Promotion and Personal Selling

Godiva's Rewards Card is an example of Sales Promotion:
REWARDS CLUB MEMBERS ENJOY:

  • 1 Free piece of Chocolate every month 
  • Spend $20 and receive a free gift the following month  
  • FREE standard shipping for one online order 
  • Exclusive offers every month

In addition they receive monthly e-newsletter with member-only offers & new product announcements.
This Month exclusively to Rewards Members for every 30 dollars they spend they get a free apron.

Reward members on their birthday's receive an online coupon getting $10 off their entire purchase.Also members receive their monthly free piece and a second piece for their birthday.

Holiday Promotions


With the holidays coming up Godiva has been doing this promotion for about couple of years it does so well that they are bring it back for this upcoming holiday season. For every 50$ you spend at Godiva you will receive a 10$ gift card to be used the day after christmas; the 26th of December that's when the holiday things go on sale and Ends February 1st.It's a way of say "Hey you're buying all these things for others why not treat yourself after all this giving". It does bring in more customers after such a rush during the holiday season. Once a customer came in with at least 200 dollars in 10$ gift cards during this time Godiva sales decrease but all the spending during the holidays gives them the opportunity to have such promotion.

Corporate Promotions


Promotions Occurring now: 

Purchase 3 Large Godiva bar/ tablets for 10$ or 4 Small ones for 10$
Original prices of Larger Bars :$ 5.00 
Small Bars : $3.25
Only at Godiva Boutiques.


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