Chapter 16: Integrated Marketing Communication

GODIVA Truffles Get A Blast Of New Cake Flavors From 'Ace Of Cakes' Star Duff Goldman

"This September GODIVA Transforms Duff’s Favorite Cake Recipes into Four Mouth-Watering Truffles

NEW YORK, NY (May 30, 2012) – GODIVA Chocolatier is giving dessert lovers another reason to celebrate with the debut of its first-ever collection of truffles crafted in collaboration with a celebrity pastry chef: the Cake Truffles Collection. Designed by both Duff Goldman, star of Food Network’s Ace of Cakes and GODIVA Executive Chef Thierry Muret, the Cake Truffles Collection features four whimsical truffles inspired by Duff’s favorite cake recipes and vibrant personality. Each piece reflects the infusion of Duff’s bold, artistic style with GODIVA’s classic truffle making techniques." - Godiva's New and Update Website.

Godiva tells consumers that this collections is  "The perfect gift for every occasion – birthdays, weddings, anniversaries, hostess gifts"

Flavors:

• Birthday Cake Truffle: Vanilla cake mousse in a white chocolate shell, sprinkled with white pearl nonpareils

• Cookie Dough Truffle: Cookie dough ganache in a milk chocolate shell, topped with dark chocolate chips

• Pineapple Hummingbird Cake Truffle: Pineapple and banana ganache with pecan cream cheese frosting in a white chocolate shell

• Butterscotch Walnut Truffle: Butterscotch caramel and maple walnut cream in a milk chocolate shell, dusted with molasses

 September 1, 2012, GODIVA’s Cake Truffles Collection are began to be sold at GODIVA Boutiques nationwide and are available for purchase individually as well as in 8 piece keepsake box ($25.00), or part of the 24-piece Ultimate Dessert Truffle assortment ($50.00) which includes 4 Cake Truffles. Packaged in a whimsical and vibrantly colored box and tied with a single gold Duff ribbon, "these lovely sets contain truffles as special as the moments they share." Godiva Boutiques also began to promote them in stores by sampling the new pieces and introducing the product with customers.

To kick off the launch of the limited edition Cake Truffles Collection, GODIVA offered one lucky chocolate lover the opportunity to win an over-the-top Cake Bash with Duff Goldman at his acclaimed Charm City Cakes Bakery in Los Angeles. The GODIVA Cake Bash sweepstakes winner also part took in a paid trip with 6 friends to the Ace of Cake’s stars famed bakery where they celebrated with an exclusive and indulgent cake bashing party hosted by Duff Goldman himself. GODIVA fans were encouraged to enter online at facebook.com/godiva.