Chapter 10: Product Concept

     Godiva's iconic signature package is the Gold ballotin (french for small,elegant box of chocolate.) On their website they mention how they are proud as a company to have such reputation of having groundbreaking products with quality ingredients, elegant styling, innovative selection, attention to detail and beautiful packaging. Godiva had build its company with an image to consumers of luxury and quality; a company that seeks excellence.
In addition, Godiva produces seasonal and limited edition chocolates with special packaging for all major holidays.

 "Gold Ballotin with Holiday Ribbon features a signature assortment of classic GODIVA Belgian chocolates. In each piece you will discover exquisitely rich, velvety chocolate, with fascinating flavors and intriguing textures. Finished with a red ribbon and festive "

"Luxury Gift Box with SWAROVSKI Elements, a sparkling keepsake box, hand embroidered & adorned with SWAROVSKI  ELEMENTS crystals. Holds two layers of assorted GODIVA chocolates & truffles. Rich, tantalizing, and blissfully"

Prior to class discussion on 11/12/2012: 

Godiva does not only specializes in chocolate but through out the years has expanded its product line; It doesn't only offers chocolate assortments and truffles; but also  chocolate bars; chocolate dipped baked goods; biscuits, coffee, and cocoa; dark, milk, and white chocolate gifts; fruits dipped in chocolate. It also has recently come up with chocolate flavor liquor.