Chapter 7:Business Marketing

Godiva's 

OEM'S:

They buy business goods and incorporate them into products they sell.  

An Example of OEM's : Godiva's buys  

Torani Syrup to add to their Godiva Shakes, The Torani Syrup comes in Strawberry, Raspberry, Chocolate, and Caramel. Not only does Godiva purchases their syrup from another manufacture but the strawberries they order and other fresh fruit come from a different company, as well as the ribbon they use to tie the boxes also comes from a different manufacture.